Center for Instructional Innovation and Assessment
INNOVATIVE TEACHING SHOWCASE
2016 2017
Critical
Thinking
SHOWCASE INDEX | CIIA | WWU
ISSUE 18


GOALS



Ed Love

Department of Finance and Marketing


Institutional Goals

Listed below are selected learning outcomes in the area of critical thinking that Western Washington University is actively integrating into its curriculum. Each learning outcome is listed with its definition, along with a description of how Ed Love's teaching strategies meet each of these student learning outcome goals.


Critical Thinking

Source: Adapted from the California Academic Press's Holistic Critical Thinking Scoring Rubric (HCTSR)

Learning Outcomes Definition Course Outcomes
Identification Accurately identifies and interprets evidence. Discovery process begins with a reinterpretation of consumer decisions based on consumer goals and the problems that consumers are trying to solve.
Alternative Consideration Considers major alternative points of view. Students evaluate consumer choices based on how well the features and benefits of available alternatives meet consumer goals.
Accurate Conclusions Draws warranted, judicious, non-fallacious conclusions. Strategic decisions are made based on firm goals, which also determine tactics and appropriate metrics. Students are challenged to identify the most appropriate brand position for a product or service given firm goals and market conditions.
Justification Justifies key results and procedures, and explains assumptions and reasons. Decisions must always be supported by careful analysis of firm, industry, and market conditions. Special emphasis is placed on the use of data in marketing analytics.

2016-17

INNOVATIVE TEACHING
SHOWCASE

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