Critical Thinking

Source: Adapted from the California Academic Press's Holistic Critical Thinking Scoring Rubric

Learning Outcomes	Definition	Course Outcomes
Identification	Accurately Identifies and Interprets Evidence	Students are required to find and critique original sources from the internet.
Alternate Consideration	Considers major alternative points of view	Students write blogs that have to accurately represent major digital marketing concepts.
Accurate Conclusions	Draws warranted, judicious, non-fallacious conclusions
Justification	Justifies key results and procedures, and explains assumptions and reasons	Students use hyperlinks to identify to their readers their sources.

Writing

Source: Adapted from Western Washington University's Learning Outcomes for Writing Proficiency

Learning Outcomes	Definition	Course Outcomes
Rhetorical Knowledge	Focuses on a clear rhetorical purpose and responds appropriately to the needs of varied audiences and situations.	Internet writing is very different than traditional academic writing. Students learn to be authoritative, engaging, and succinct.
Critical Analysis	Develops, examines, situates, and communicates a reasoned perspective clearly to others.	Internet writing is briefer than traditional writing. Clear communication is key.
Composing Processes	Understands writing as a recursive process that involves drafting, re-thinking, editing, reconceptualizing.	Students are taught that good outputs usually require twice as much editing time as writing time.
Convention Knowledge	Uses appropriate conventions for documentation and for surface features such as syntax, grammar, usage, punctuation, and spelling.	These blogs are public to the world. Good writing will not only result in a satisfactory grade, but could also result in an offer for employment.