Empowering Teamwork and Creative Role-playing
Listed below are selected learning outcomes in the areas of critical thinking,
writing, and information literacy that Western Washington University is actively integrating into its curriculum.
Each learning outcome is listed with its definition, along with a description of
how Ann Stone's teaching strategies meet each of these student learning outcome
goals.
Critical Thinking
Learning Outcomes
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Definition
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Course Outcomes
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Identification
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Accurately identifies and interprets evidence.
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The core of this assignment is to understand the brand and the customers and building
the right solutions for them. This means that identification and consideration below are
an essential part of the work to be completed that is then presented as part of
the exercise.
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Alternative Consideration
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Considers major alternative points of view.
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See above.
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Accurate Conclusions
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Draws warranted, judicious, non-fallacious conclusions.
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By soliciting and sharing peer feedback, students self-learn what are the most persuasive
and important conclusions of their work.
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Justification
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Justifies key results and procedures, and explains assumptions and reasons.
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By presenting ideas and bringing them to life, students learn that justification support,
analysis, and passion are critical to idea success.
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Writing
Learning Outcomes
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Definition
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Course Outcomes
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Rhetorical Knowledge
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Focuses on a clear rhetorical purpose and responds appropriately to the needs of
varied audiences and situations.
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Students must gear their Creative Brief proposals and presentations toward a key
audience: creative marketing professionals.
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Critical Analysis
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Develops, examines, situates, and communicates a reasoned perspective clearly to
others.
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This is a core element of this process what will make my peers feel I've communicated
clearly.
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Composing Processes
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Understands writing as a recursive process that involves drafting, re-thinking,
editing, reconceptualizing.
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To the extent that their presentation includes written visuals, this is clearly
a skill utilized. Also, changes based on feedback to the written proposals must
be reflected in the presentations.
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Convention Knowledge
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Uses appropriate conventions for documentation and for surface features such as
syntax, grammar, usage, punctuation, and spelling.
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Students use appropriate communication conventions for the marketing/business community,
keeping communications succinct.
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Information Literacy
Learning Outcomes
|
Definition
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Course Outcomes
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Identifying Need
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Recognizes and articulates the need for information, identifies potential sources,
considers the costs and benefits, and reevaluates the nature and extent of the information
need.
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Since the intent of this exercise is to have the student assess consumer needs and
then think about meeting them, this is a core element of the exercise.
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Search Strategies
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Matches information needs to information resources, organizes an effective search
strategy and manages the information and its sources.
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While this exists, since much of what is explored is within the team's own minds,
this is less about information literacy and more about problem exploration.
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Evaluating
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Evaluates information and its sources critically and incorporates selected information
into his or her knowledge base and value system.
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There are two aspects of how this comes into play: what the student teams evaluate
to be their best effort to put forward, and more critical to the assignment, what
the individual students feel are the plusses, minuses, and overall ranking of the
student team's work.
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Synthesis
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Applies new and prior information to the planning, creation, and revision of the
development process, and communicates the product or performance effectively.
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This is a core element of working in the arena of marketing and as such is a core
element of the thinking going on to produce this work
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Responsibility
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Understands many of the economic, legal, and social issues surrounding the use of
information and accesses and uses information ethically and legally.
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This is taught as part of the course and remains an expectation of this assignment.
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